


Lower Silesian Cycle Route
Industry
Public Sector / Tourism
Work
Brand Identity, Logo System, Visual Identity, System Route, Logotypes, Art Direction
Dolnośląska Cyklostrada is a regional cycling route network in Lower Silesia. It tells the story of a region where each route has its own narrative, connecting nature, history, and local culture through diverse landscapes, from mountain passes and river valleys to castles, palaces, and historical sites. The project was developed as part of a design competition, in which my task was to create a coherent visual identity system. This included the design of the main logo and logotype, a monogram, and nine logotypes representing individual cycling routes. A consistent system of symbols and colors helps visitors remember not only the route itself, but also the emotions and experiences associated with the journey.










The visual identity of the Dolnośląska Cyklostrada was designed as a flexible and coherent system that connects all routes while allowing each of them to express its own character. It supports navigation, strengthens recognition, and helps build an emotional connection with the region. The system is scalable and ready to grow alongside the Cyklostrada, adapting to new routes, media and audiences.


Lower Silesian Cycle Route
Industry
Public Sector / Tourism
Work
Brand Identity, Logo System, Visual Identity, System Route, Logotypes, Art Direction
Dolnośląska Cyklostrada is a regional cycling route network in Lower Silesia. It tells the story of a region where each route has its own narrative, connecting nature, history, and local culture through diverse landscapes, from mountain passes and river valleys to castles, palaces, and historical sites. The project was developed as part of a design competition, in which my task was to create a coherent visual identity system. This included the design of the main logo and logotype, a monogram, and nine logotypes representing individual cycling routes. A consistent system of symbols and colors helps visitors remember not only the route itself, but also the emotions and experiences associated with the journey.























